Eminem and Snoop Dogg to perform Bored Apes at MTV Music Awards

NFT friendly rap icons Eminem and Snoop Dogg will perform together at MTV’s Video Music Awards (VMA) on Sunday, in a performance inspired by NFT’s Otherside metaverse and Bored Ape Yacht Club (BAYC).

The Otherside is a collaborative project between Yuga Labs’ BAYC and NFT investments and gaming giant Animoca Brands.

Partnering with Otherside creator Yuga Labs, the global rap icons will deliver major mainstream exposure to Otherside by transforming the VMAs stage in his style for their latest collaborative single “From the D 2 the LBC.” Specific performance details are scarce at this point though.

In what seems like a signal to the music industry that Metaverse performances deserve more recognition, the VMAs have also added a “Best Metaverse Performance” category to their annual awards. Nominees for the award include Justin Bieber, Rift Tour (with Ariana Grande) and Twenty One Pilots.

The VMAs may be hoping that by embracing the Metaverse, they’ll be able to reinvigorate their dwindling viewership numbers. After peaking at 12.4 million viewers in 2011, The Awards have seen a steady decline in viewership, with the 900,000 who tuned in live to watch The Awards on MTV representing the 8th consecutive year that the number of viewers decreased.

The single marks the first collaboration between the two artists in 20 years, with the duo up for the ‘Best Hip Hop’ award. Both Eminen and Snoop dogg are BAYC NFT holders, and the music video for the song features a lot of content from the NFT collection. Snoop Dogg was also recently featured in an EDM single called BAYC by Esther Anaya, in an animated video by Bored Apes and other NFTs.

Eminem had purchased a hip hop-clad Bored Ape on December 31 for 123.45 ETH, and also has a collection of 28 other NFTs under the name Shady_Holdings. Snoop Dog is a much more passionate participant in the NFT space, with a partnership between him and The Sandbox leading to the collection of NFT “The Doggies” and the purchase of a Bored Ape on December 22.

The afterlife and its travelers

The Otherside is a gamified interoperable metaverse currently in beta development. The platform offers Otherdeed NFTs to represent the digital ownership of land in the BAYC-affiliated virtual world, with Otherdeed owners referred to as “Voyagers”.

According to the litepaper, “Otherside will support interoperability in the future, giving Voyagers a chance to bring their own outside collections and NFTs to life within our metaverse.”

Related: BAYC Investors ‘Inappropriately Induced’ Yuga Labs: Class Action

According to data from CryptoSlam, NFT Otherdeed’s sales have exceeded $1 billion to date, with a volume of $23.5 million in the past 30 days. Demand is also quite high for the top-tier NFTs in the collection, with one plot selling for as much as 333.33 ETH (currently valued at $565,289) four months ago.

The Otherside gave users access to its metaverse for the first time on July 16, with 4,500 users able to jump in and experience the virtual world. Only Voyagers and selected third-party developers were able to participate, and the trip appears to have been a great success based on tweets from its supporters.