Stylist Ellis Ranson spoke about upcoming trends, sustainable fashion and her celebrity clientele
A stylist who’s been responsible for some of Fearne McCann, Danny Dyer and Pixie Lott’s most memorable looks has shared her dressing tips for the upcoming season.
Ellis Ranson, 29, from Essex, has worked in the fashion industry for eight years, drawing inspiration from women in her family, like her aunt, who ‘turns heads in loud clothes’.
The fashion stylist told National World how the industry has been shaped by fast fashion in recent years and expressed frustration at seeing anticipation for red carpet outfits dwindle due to the rise of social media influencers .
Talking about embracing trends, while being mindful, Ellis said: “Before, you had to wait for magazines to post red carpet photos and what the latest trends were, but now it’s all instant – it takes a part of the excitement.
“Some changes are good. You can be inspired by so much on social media, but you also lose the main street, so it’s a balancing act.
The rise of fast fashion is something Ellis has witnessed during her career.
She continued, “As a stylist, I have to keep up with trends as they come and go and these days they change so quickly.
“Fast fashion is here to stay, but it’s important to be more careful about the clothes you buy.
“For example, can a piece be used for day and night looks – can it be worn in multiple ways or is it something you’ve seen on Instagram?
“I think a really good sustainable choice for events are rental dresses – especially for weddings.
“You can get really nice designer pieces from brands like Front Row that would be extremely expensive to buy outright.”
The 90s and 2000s trends continue for next season according to Ellis, but there will be a shift towards a more relaxed approach to style.
“There will be a lot more simple, simple shapes this season,” she said.
“The fuschia color will be back in full force – you don’t need to wear it from head to toe to be trendy, but why not add a shoe or a bag to bring the color in.”
“Bomber jackets will also be making a comeback – I think it’s a great versatile piece that you can layer over any outfit.”
During her eight years as a stylist, Ellis has worked with major brands such as Puma, Asos and George Asda.
Part of her job is to style celebrities for red carpet events and photo shoots – she has worked with Danny Dyer, Fearne McCann and Charlotte Crosby.
Styling such a clientele can be high-stakes work that doesn’t always go to plan.
Ellis said, “I always keep backup dresses in my car for red carpets because things often go wrong.
“When you’re working with multiple celebrities who all want your full attention, it can be quite intense.
“I was styling nine people for the NTA year, which was a job in itself – but a celebrity manager called 40 minutes before the mat and said they had nothing to wear.
“I had a dress in my car in her size that I knew would look good on her, so I rushed to get it to her in time and ended up styling 10 people for that rug.”
This is not the only time an error has occurred in a lack of time.
“There was another incident at the Pride of Britain awards with Fearne McCann,” Ellis continued.
“We had her dress made but she hadn’t tried it on two hours before the carpet.
“It didn’t suit him – his whole chest was out – all I thought was ‘what am I doing?’ but I kept calm and found a seamstress nearby.
“They ripped the sleeves off the dress to create a new band to cover her breasts, but it still didn’t fit.
“We finally got there, but it was a stressful day.”
Ellis reflected on her humble beginnings, saying: “My aunt would have Tammy Girl bags all the time and I thought it was just amazing.
“She couldn’t walk into a restaurant or pub without a few looks because her clothes were really there.
“My mums too – I used to cry when she picked me up from school and wished she was just wearing normal outfits.
“She had these pants on with a dog on the bottom, which was outrageous.
“Looking back, I would really like to know where they are now!”
Ellis believes she was always destined to find herself in the fashion industry and she studied the subject at university and also attended the FRA (Fashion Retail Academy) in London.
She made her first leap into the industry at Choice Designer, a small company where she originally entered as a model, but quickly found a love for styling.
Ellis said: “There was no stylist on set when I was modeling, so I was doing a lot of the outfits myself.
“I was offered a full-time job, which was great because I was able to skip that stage of being an intern or assistant and go straight to stylist.”
Ellis now has over 87,000 Instagram followers and has a legion of loyal customers. She also leads a style masterclass called School of Style which is open to people of all ages.
To keep up to date with the stylist, you can follow her on Instagram here.
The six-week course teaches individuals how to become a stylist – learn more here.