Here’s the beauty industry’s best-kept secret

Every day our skin is exposed to millions of particles of dust, dirt and pollution, not to mention the impurities that we transfer to our face when we touch it. But these are not exclusive to the outdoors; they also exist in our homes. Even gases and particles from cooking oil and air fresheners can settle on our skin. Such constant exposure to external aggressors can take a heavy toll on our skin, clogging our pores and making our skin look dull, dry and aged, especially for city dwellers.

But we all want radiant, supple, hydrated and youthful looking skin, right? How can we achieve this? While most of us go beyond the basics when it comes to taking care of our skin, certain ingredients can work wonders. One such ingredient is Edelweiss.

For those who have watched “The Sound of Music,” the name Edelweiss, derived from German (Edel, meaning noble, and Weiss, meaning white), would ring a bell. But there is much more to this seemingly delicate little flower.

The power of the flowers

A small, beautiful star-shaped white flower, Edelweiss grows in alpine environments at altitudes up to 1500-3000 meters above sea level. For a plant of its size, Edelweiss is Incredibly resilient and remains strongly rooted in limestone-rich areas despite extreme environmental and climatic conditions such as high winds, frost and volatile temperatures. This is by no means a new discovery of mankind. Edelweiss has been around for centuries and has been widely used in traditional medicine for abdominal and respiratory ailments. In several folk customs, presenting this flower to a loved one symbolizes devotion. Filled with goodness, Edelweiss is just as powerful when it comes to skincare.

Your skin’s best friend

The Edelweiss flower is the perfect example of the saying “You don’t have to be big to be strong”. With its excellent ability to protect against the sun’s harmful UV rays, antioxidant and antimicrobial properties, it’s no wonder it’s the best kept secret in the beauty industry. The flower produces its own antioxidant and DNA-protecting agent called leontopodic acid which allows it to protect itself from harsh environmental conditions and thrive in rugged mountains. With more antioxidants than alpha-tocopherol, a form of vitamin E found in leafy green vegetables and nuts, edelweiss protects the skin barrier from pollutants and helps delay aging and prevent wrinkles.

In addition, given the type of pollution we face on a daily basis, our skin can become prone to bacterial infections, irritations and allergies. Edelweiss extract can protect your skin against such infections, thanks to its strong antibacterial properties which can prevent skin inflammation, infection and allergy. And since the flower can protect itself from the harsh rays of the sun, as mentioned earlier, the same also applies to our skin.

In addition to protecting the skin from environmental aggressors, this wonderful little flower replenishes it with necessary elements like collagen and moisture, leaving it supple and hydrated. Edelweiss also restores blood circulation, essential for healthy skin. The remarkable properties of the plant penetrate through the skin to hydrate even the deepest layers, giving your skin a unique glow.

Short user guide

Given the conditions in which it grows, edelweiss is a plant that is not easy to harvest. Brands that harvest the flower and use its valuable extracts to enhance their products must do so responsibly and with immense care. It’s best to opt for brands that source the plant ethically and sustainably to protect your skin and the planet. Creams, serums and oils infused with Edelweiss extracts can be part of your daily skin care routine, and regular use will help you see results of supple, hydrated, youthful and radiant skin.

With contributions from Plabita Sharma, The Body Shop India.

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