Always emerging, pfelt by In Yahoo’s The Know, is an ongoing series that invites established and emerging designers to engage in unique conversations. The latest episode spotlights Alex Erdmann aka 2Tone and Chris Printup aka Spanto, founders of LA Born X Raised clothing brand. In the new profile, BXR’s 2Tone and Spanto find inspiration for their streetwear line through personal stories and real-life interactions. They document their communities through the different graphics and thematic collections of their clothing brand.
Connecting their brand to the next generation of creatives, duo Born X Raised talk to clothing designers Phx and Jack about the power of relationships, especially connecting with the older generation who can mentor and guide you to success .
The Born X Raised office has walls covered in archival photos, memorabilia and hand-drawn labels that prove how the brand’s designs are 2Tone’s version of a “love letter to a place which [he] knew once. Having worked together for more than ten years, Spanto adds that their nostalgia stems from the reference to “everything we grew up in Venice in the early 90s, mid 90s”. The personal stories of the founders and their communities are expressed through graphic t-shirts, capsules featuring local legends like Mister Cartoon, and bespoke pieces created by Phx and Jack.
At Phx’s studio, he and Jack scour shelves of current clothing to find a new Dickies outfit that Spanto has asked them to design. “It was perfect timing and we practically asked them if we could start designing for them,” says Jack. Combining sewing and styling skills, Jack and Phx are able to develop and execute pieces in as little as two days. They also draw designs, make adjustments, create models and develop at a rapid pace which impresses 2Tone. The young duo came into the brand family through a powerful working relationship and Alex adds: “We will take care of them. It’s just about who can fit into our group of people.
While Jack and Phx view their process as a duo, 2Tone views the collaboration as a marriage because “you’re going to be with this person more than anyone else and more intensely, so if it works out, the hard stuff in worth.” Both 2Tone and Spanto aim to be an example for children within the culture and an example of how creators can do amazing work cultivating a strong community. “All [Born x Raised does]it pushes me to keep doing what I was supposed to do, but in my own field,” says Phoenix, “you can learn from homies.
Watch the preview above for a taste of the worlds that connect the creative duo behind Born X Raised with the next generation of designers, Phx and Jack. The full episode of Always emerging, along with conversations from past episodes, can be found on the In The Know website. Whereas Always emerging spotlights creative relationships, Yahoo’s In The Know also features short video content on fashion and other areas of youth culture.