Kanye West and his clothing brand, YEEZY, have had several collaborations with high-profile fashion brands that have been anything but drama-free – including his latest feud with Adidas in which he claimed they invented a vacation to the detail using his namesake without his permission.
Now West’s latest partnership, Yeezy Gap, is being roasted online for the unorthodox way he allegedly demanded the items be sold in-store.
Photos and videos of merchandise at Gap retail stores appear to be selling in what can only be described as gigantic trash bags, dumped in the middle of the retail store with the clothes inside not even folded or organized by size or style.
“That’s how they sell Yeezy GAP,” one Twitter user captioned one of the photos. “The seller said Ye got mad when he saw they had it on hangers and that’s how he wanted it. They won’t help you find your size either, you don’t just have to search everything.”
This is how they sell Yeezy GAP. The sales associate said that Ye got angry when he saw they had him on hangers and that’s how he wanted him. They also won’t help you find your size, you just have to search everything pic.twitter.com/GNd08Zv1zC
— little miss (@owen__lang) August 15, 2022
YEEZY GAP x BALENCIAGA Blue Dove Parts in store pic.twitter.com/Bc8opWfy8I
— HypeNeverDies (@HypeNeverDies) August 13, 2022
YEEZY GAP AVAILABLE IN STORES pic.twitter.com/aOouwRPmzn
— YEEZY GAP (@YEEZYXGAPGLOBAL) August 16, 2022
The way Kanye sells Yeezy at GAP. It’s gonna be worse than the next sale. pic.twitter.com/Uvh0ldlazn
— Siobhan Louise (@lennistyle) August 17, 2022
Twitter users had mixed responses to the visuals, with some calling West a “genius” while others lamented the problems it would cause for Gap employees and customers.
“Yay. GAP’s underpaid employees clean up customers’ mess every 15 minutes and shove it all back in because some billionaire thought it would look cooler.” we wrote.
“Balenciaga & Kanye’s fetish with the homeless as ‘fashion muses’ is all that’s wrong with billionaires”, another said. “They don’t see the plight of people anymore, they don’t see humans suffering, they see opportunities to be ‘angry’ and take advantage of them…it’s disgusting.”
The collection was created in collaboration with designer Balenciaga, who also had his own take on edgy fashion after making headlines for the sale of a $1,790 “Trash Pouch” earlier this month- ci – essentially a glorified drawstring bag that had to look exactly like a garbage bag.
Balenciaga also made an Ikea lookalike tote bag which retailed for $2,145.
The Yeezy Gap collaboration was first announced in 2020 and consists of a mix of basics and accessories well above Gap’s usual price point but well below Balenciaga’s, with products ranging from $60 ( baseball caps, seamless tank tops) at $340 (coats, parkas).
The collaboration kicked off in-store last month in Times Square, where Gap’s flagship storefront was transformed to Ye’s taste and to represent the essence of the collection.
“The Gap flagship store in Times Square has been redesigned and distilled into its most essential form within Yeezy Gap Engineered By Balenciaga’s utilitarian design vision,” Gap said in a statement at the time.
Entrepreneur has reached out to Gap for clarification on the collection’s merchandise retail plan.
The spread was down nearly 59% year-over-year on Wednesday afternoon.