“We are constantly evaluating our business to provide our fans with great gaming options. Our recommended retail price for Xbox Series S remains at $299 (£250, €300) and Xbox Series X at $499 (£450, €500)“, confirmed a Microsoft spokesperson. If the truth of the day is not requested that of the next day, Microsoft’s response still encourages optimism since the manufacturer was not satisfied with an answer evasive or of a formulation supposed to think that the price of its consoles is about to increase.
You now have to pay 450 euros for a PlayStation 5 without a drive and 550 euros for a console capable of playing Blu-rays. The increase took place in the main markets with the exception of the United States, where the current strength of the dollar did not seem to justify crossing the symbolic bar of 500 dollars. Sony will not complain about it, he who is fighting his fiercest battle on this market with Microsoft (and of course Nintendo, whose Switch remains at the top of sales).
Jim Ryan of Sony Interactive Entertainment called the increase “necessity in the current global economic climate“and underlined that the circumstances of the moment, in particular the high rate of inflation, causing “some pressure on many industries“including Sony’s business. A speech similar to that of Meta, who had not hesitated to increase the price of his Quest 2 by 100 euros a few weeks earlier. His headphones now show the same prices as the PS5 (450 euros for 128 GB of storage and 550 euros for 256 GB).
Those who consult the group’s financial results know that currency effects often have an impact on Sony’s results, sometimes positively and sometimes negatively, depending on the strength or weakness of the different currencies, the dollar, the euro and the yen. By raising the price of the PS5 almost two years after its release, a maneuver as rare as it is disputed, Sony has made the indelicate choice to compensate for its current difficulties by making the consumer pay more, rather than losing money on each console. sold and presented a designated balance sheet to the shareholders.
However, unlike its rival which displays detailed performance objectives each quarter, the question of profitability seems to weigh less on the shoulders of Microsoft, which in 20 years of history has never communicated profits on a regular basis. or the losses of its video game activity. And if we really have to fear a rise one day from Microsoft, something told us that we should rather look at the side of the Game Pass subscription.
For its part, Nintendo has not offered a comment since Sony’s announcement, but had already demonstrated that it had no intention of raising the price of the Switch earlier this month at the microphone of Nikkei. This is despite the rising prices of other devices, such as those from Apple. It must be said that after almost six years on the market, the margin of the Switch in terms of profitability is obviously much more comfortable than that of the new generation consoles.
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