Outsourced Web Development: It’s Not What You Think

When you need a new website or an overhaul of your existing site, you need results quick. The longer it takes to complete your project, the longer you will have to wait to start seeing any kind of return on investment.

The fastest way to complete your project is to outsource the work to a professional website development company. Outsourcing is one of the most effective ways to delegate work.

If you’re considering doing your own work on the web, here are five reasons to rethink your strategy.

1. You don’t have time to be bored

No matter what kind of web project you face, it will include tedious work that you probably won’t have time to handle. Every minute you spend messing with your website is a minute you don’t have for more pressing tasks.

Outsourcing your website development can help you tackle some of the more tedious tasks of creating or redesigning your website. For example, a web development company can translate your website into other languages, migrate your site to a new platform, and optimize your site to capture leads.

Tedious tasks take up your time, so it makes sense to outsource these tasks whenever possible. As a general rule, if someone else can do a great job, there’s no reason not to outsource.

2. You will get a better website

In today’s world, do-it-yourself (DIY) website design is popular, but it’s not always the best choice. If you just need a simple one-page website, you’re probably fine with a DIY design. However, if you run a business, sell products or services online, or try to generate leads, you need a professionally designed website.

Outsourcing your website design will help you get the professional looking website you deserve. Your development team will have the professional experience required to create a beautiful, functional website.

3. You will have a solid marketing services foundation

If you’re considering building your own website, you might not realize that your design can limit your ability to execute basic SEO and marketing strategies. For example, if you choose a free platform that doesn’t allow you to add JavaScript to your pages, you can’t use stat trackers that run on JavaScript.

Also, if your page layout is hard-coded in a certain way, you may not be able to put your newsletter signup form in the right place.

Another problem you may run into is building a site on a platform with a template that isn’t easy to optimize for search. For example, you may not be able to choose your URL structure or modify your HTML code to perform on-page optimization.

When you entrust your website project to a team of professionals with marketing experience, they will prepare your site in a way that supports both marketing and SEO strategies. They will build your site on the right platform using all the latest technology needed to give you a solid foundation for all your marketing needs.

4. Outsourced website design saves you money

While saving money shouldn’t be the only factor, website design is expensive and if you can save money, you should. However, it is important to understand why you will save money by outsourcing your website design.

When web development companies do strictly development work, they end up with a network of professionals who can perform any task they might need. With so many clients, they can usually offer better rates for their services because they provide a steady flow of work to their contractors.

As for their employees, they are able to keep them full-time because there is always a constant flow of work to be done. In contrast, when you hire an in-house web developer, you have to pay them between development tasks, which ends up wasting money.

5. You will have a whole team working on your project

Building and launching a website takes time; it won’t happen overnight. It really takes a team to create a complete website. When you entrust your web project to a professional company, an entire team works together on all aspects of your site. This means you will get faster completion and launch time.

Short on time ? Consider outsourcing your web project

If you need to get your project off the ground quickly, consider outsourcing your website development needs to a professional team. If you are worried about working with different time zones abroad, look for a nearshore company located in your time zone.

By shifting the task, you will get a better website and better results overall.

Image: Depositphotos

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