Stella McCartney Unveils New Luxury Clean Beauty Line

British fashion designer Stella McCartney is entering the clean, luxury beauty market with her new skincare line called Stella, created in collaboration with LVMH’s Beauty Division.

Stella by Stella McCartney has been in development for two years and aims to offer a “responsible alternative to luxury skincare,” the designer explained, with its vegan and cruelty-free principles at its heart.

The collection consists of three essential products, a cleanser, a serum and a moisturizer, designed to “not overstimulate the skin”, prioritizing long-term vitality over short-term results with formulas using natural actives.

Commenting on the beauty launch, McCartney said in a statement, “I was raised to see things from a different perspective to question and challenge convention, to seek another way. Growing up in Scotland, I learned to feel nature, to hear it, to learn from it and above all to respect it. I believe she has it all and if we see this we can nourish our body and soul inside and out.

“It is now my wish to create a family and a community outside of my own who feel the same need for a beauty conscious alternative. Desirable products that really work and reflect my values ​​and my commitment to live in harmony with nature.

New clean beauty line, Stella by Stella McCartney launched in September

Rooted in nature, Stella by Stella McCartney offers a minimalist yet conscious approach to skincare, with products that use consciously selected active ingredients with clinically proven results that work in harmony with the skin to support its key regenerative functions. .

Picture: Stella McCartney

The line is based on McCartney’s personal philosophy of using “only what you need”, with the vegan and cruelty-free line focusing on three essential, refillable products that support long-term skin beauty and vitality. There’s a two-in-one Reset Cleanser that melts away makeup and impurities, including pollution particles from the skin’s surface while respecting PH, plus a lightweight Restore Cream moisturizer that helps strengthen the protective barrier of the skin. The repair cream also claims that after a month of use, fine lines and wrinkles are visibly reduced and elasticity is improved.

Rounding out the collection is the Alter-Care Serum, which McCartney says took two years to perfect. The serum was designed to support the skin’s key function to visibly improve tone and texture by visibly nourishing and renewing the skin while strengthening the barrier. The multi-tasking serum, which the brand claims is so effective it can also be used as an eye cream, has provided “outstanding clinical results” such as improving skin vitality and luminosity from 134%, reducing dark circles by 50% and wrinkles by 38 percent.

Stella by Stella McCartney formulated with 99% naturally derived ingredients

Each product is formulated with at least 99% naturally derived ingredients, with the remaining less than 1% being synthetic ingredients used to maintain product integrity over time. McCartney also adds that each ingredient was rated by an external partner, Quantis, to review its sustainability standards before being selected.

Image: Stella by Stella McCartney

The formulas are based around active extracts of natural origin to provide clinically proven results, using key ingredients including organic samphire, which offers a retinol-like action, rich in unsaturated and saturated fatty acids and phytosterols to smooth fine lines and wrinkles.

Biotech Lingonberry Extract, a superfood with polyphenols, is used to help restore even skin tone and support elasticity and firmness, while Wild Organic Birch Sap has been selected to help moisturize and restoring firmness and minerals, sugars and vitamin C, and polysaccharide-rich wild-harvested dulse seaweed extract helps reduce the appearance of dark circles and restore even skin tone.

Other ingredients include naturally-derived olive squalane to help strengthen the skin’s protective barrier, naturally-derived hyaluronic acid to lock in moisture for smoother, plumper skin, and cherry blossom extract with polyphenols and glycosides to help restore even skin while supporting the skin barrier.

McCartney added: “The range is the culmination of two years of innovation and exploration with LVMH’s research and development teams. We started with an idea, and because we didn’t want to compromise – on results, where our ingredients came from, and of course, minimizing our impact on Mother Earth – we kept trying.

“Constantly evolving and aiming for what I felt was possible: care rooted in nature, truly effective and responsible. I believe that the consumer must know that there is another way, that he has a choice.

Image: Stella by Stella McCartney

The Stella by Stella McCartney clean skincare line focuses on three essential, refillable products

The line is also very personal to McCartney, with the designer drawing inspiration for the product’s ingredients and fragrance from her love of the Scottish landscape and early childhood memories. Each Stella product has a unique “High Cliff” fragrance, with notes of clove leaf, pine resin and minty eucalyptus created in collaboration with renowned perfumer Francis Kurkdjian. The fragrance is made from 89.6% naturally-derived ingredients, with the beauty line adding that it has been shown to promote feelings of well-being and confidence.

Of the smell, McCartney added: “Of all my early memories, none have the same unique freshness that my mind conjures up when I think of Scotland. The sea air flowing through the pines, falling off my horse riding bareback through the ferns, that crack and scratch – those are priceless moments in my memory bank. And it’s all in these products.

“At the very beginning of the process I asked myself what was the cleanest, freshest and purest moment of my life? And I kept coming back to how I felt every time I dived into the loch of Mull of Kintyre. Every time I was there I knew something good was going on… It was probably a challenge, but I wanted Scotland in a bottle. I was honored that Francis accepted this challenge and created this perfume.

Conscious beauty, Stella McCartney seeks to minimize her impact with a new skincare line

McCartney also worked with an external eco-design partner to minimize impact and examine every stage of the product’s lifecycle to ensure its skincare range works in harmony with nature. This included banning ingredients whose production or extraction process is considered polluting, minimizing the number of virgin materials, developing recyclable packaging and unique refill.

Image: Stella by Stella McCartney

Additionally, the line also maximizes ocean freight for transcontinental transportation, as shipping products instead of flying to the United States reduces Stella’s carbon footprint by more than a third. It also eliminated the use of cotton swabs and single-dose samples.

“The truth is, everything we create has an impact, the choice we have is how much,” adds McCartney. “It is our responsibility to minimize this as much as possible and as an industry to be honest and transparent about it.”

As well as being refillable, the collection also uses a reusable bottle made from recycled glass, a reusable pump kit that includes recycled social plastic, and an airless pump to ensure every last drop can be used.

By using the refill inside the glass packaging, the first refill reduces the environmental impact of the product by a third, the brand explains, while the second refill reduces the impact by half and when the refill is used alone, the impact on climate change is two thirds lower.

McCartney also supports the global non-profit organization Wetlands International, dedicated to the conservation and restoration of wetlands. The long-term partnership will see the brand donate 1% of Stella skincare net sales to the charity to support its ongoing regeneration projects and restoration efforts.

The collection will be available direct to consumers on and in the Stella McCartney UK flagship store on Old Bond Street from early September. The Reset Cleanser costs £50 for 150ml, while the refill costs £38. The Alter-Care Serum is available for £110 for 50ml, with the refill priced at £90, and the Restoration Cream is £85 for 50ml and the refill is £70.

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